Restaurant
A restaurant is a food service business that sells meals to customers dining in or taking food away. Restaurant advertising typically promotes menu items, location, hours, delivery options, or special offers to attract diners.
-
Emotional vs. rational advertising appeals for services
Emotional ads win for restaurants, rational ads win for dentists.
Whether an emotional or a rational pitch works better isn't a matter of taste; research shows it depends on what kind of service you sell and how easily a customer can judge its quality before they buy.
-
Advertising on a Real Budget
A pre-spend checklist for whether you're ready to advertise at all.
Most small businesses that decide advertising doesn't work never had a fair test: the site wasn't converting, the follow-up was too slow, or they judged results after two weeks and 40 clicks. Check readiness first.
-
60/40 rule
The 60/40 rule doesn't apply if you don't have two budgets.
The 60/40 rule was built for companies with a brand budget and a performance budget to split. Most small businesses have one ad account, so the ratio doesn't transfer, but the reasoning behind it does: mixing recognit...