Pre-launch evaluation
Reviewing your ad before you publish or spend money on it, checking whether it works and makes sense for your intended audience. This early look catches problems and gives you a chance to fix them.
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AI in Advertising, Honestly
What grounding an AI judge actually buys you.
A grounded AI evaluation, meaning one checked against defined rules and your brand's own facts, is different from a generic one that just guesses confidently, and the research shows that gap is measurable, not cosmetic.
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AI in Advertising, Honestly
AI can speed up your ads without flattening your taste.
AI can write and design ads faster, but speed is only an advantage if you still control the look, tone, and details that make your ads unmistakably yours, not generic.
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AI in Advertising, Honestly
People can't spot AI-made ads, and that's not the point.
A Berkeley study by Huang and Katona found people guess right only 64% of the time on whether an ad was AI-made, barely better than a coin flip, and the confident guessers were often the most wrong. That finding says ...
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Judging an Ad Before It Runs
Can an organic post predict whether a paid ad will work.
A free post can rule out an idea that nobody engages with, even for free, but strong organic engagement doesn't mean a paid ad will work the same way once strangers see it.
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Judging an Ad Before It Runs
Writing ad copy for strangers versus ad copy for comparison shoppers.
An ad aimed at someone who has never heard of your business needs to earn a second of attention and say who you are; an ad aimed at someone comparing options needs to answer the specific reason they haven't picked you...
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Judging an Ad Before It Runs
Problem-first or product-first: how to pick your ad's opening.
Whether an ad should open by naming your customer's problem or by introducing your product depends on how much the viewer already knows they have a problem, not on which formula the marketer prefers.
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AI in Advertising, Honestly
Predicting a winner and evaluating an ad are not the same job.
AI can tell you an ad follows patterns that worked before, and it can tell you an ad looks convincing, but neither is the same as telling you it will sell, and mixing up the three is where ad budgets get burned.
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Judging an Ad Before It Runs
The first 60 seconds of reviewing your own ad.
Before you spend a dollar on an ad, the first 60 seconds of review should check two things: can someone recognize your brand without reading it, and is every claim in it true and provable. Everything else can wait.