Meta ads
Meta Ads are paid advertisements you run on Facebook, Instagram, and other Meta platforms to reach potential customers. They let you target specific audiences and test different messages and images to see what resonates before spending more money.
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AI in Advertising, Honestly
People can't spot AI-made ads, and that's not the point.
A Berkeley study by Huang and Katona found people guess right only 64% of the time on whether an ad was AI-made, barely better than a coin flip, and the confident guessers were often the most wrong. That finding says ...
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Judging an Ad Before It Runs
Can an organic post predict whether a paid ad will work.
A free post can rule out an idea that nobody engages with, even for free, but strong organic engagement doesn't mean a paid ad will work the same way once strangers see it.
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Judging an Ad That's Already Run
The two-week ad slump, and how to tell fatigue from a bad ad.
An ad that runs well and then stalls after a handful of exposures per viewer is usually fatigue, not a flaw in the ad, but they look identical on a dashboard and call for opposite fixes.
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Statistical confidence in small business ad testing
Why a 97% confidence score can still mislead you.
A dashboard that says your ad is winning with 97% confidence sounds like proof. It usually isn't proof that this ad will keep winning, and the fix is not a better calculator but more patience.
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Judging an Ad Before It Runs
Problem-first or product-first: how to pick your ad's opening.
Whether an ad should open by naming your customer's problem or by introducing your product depends on how much the viewer already knows they have a problem, not on which formula the marketer prefers.