Byron Sharp
Byron Sharp is an Australian marketing researcher known for studying how brands actually grow through broad reach and consistent mental availability rather than deep customer loyalty. His work influences how advertisers think about who should see their ads and how often.
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AI in Advertising, Honestly
AI can speed up your ads without flattening your taste.
AI can write and design ads faster, but speed is only an advantage if you still control the look, tone, and details that make your ads unmistakably yours, not generic.
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60/40 rule
The 60/40 rule doesn't apply if you don't have two budgets.
The 60/40 rule was built for companies with a brand budget and a performance budget to split. Most small businesses have one ad account, so the ratio doesn't transfer, but the reasoning behind it does: mixing recognit...
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Judging an Ad Before It Runs
The first 60 seconds of reviewing your own ad.
Before you spend a dollar on an ad, the first 60 seconds of review should check two things: can someone recognize your brand without reading it, and is every claim in it true and provable. Everything else can wait.