Google ads
Google Ads is a platform where you pay to display ads to people searching on Google or browsing websites in Google's network. Understanding how your ads perform on Google, including metrics like click-through rates, helps you decide whether your spending is reaching the right people.
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Advertising on a Real Budget
One platform, one budget: what a plumber should run.
Local service businesses do best on Google Local Service Ads; product and appointment-based businesses usually need a platform built for browsing and patience, not the one closest to the phone.
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Judging an Ad Before It Runs
Problem-first or product-first: how to pick your ad's opening.
Whether an ad should open by naming your customer's problem or by introducing your product depends on how much the viewer already knows they have a problem, not on which formula the marketer prefers.
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Judging an Ad That's Already Run
What counts as a good click-through rate depends on who's asking.
A dentist and a real estate agent can run equally well-built ads and land 4 percentage points apart on click-through rate (the share of people who see an ad and click it), because the benchmark moves by industry, by y...