Convert
Convert means to turn a potential customer into a paying one, or to move them from one stage of buying to the next. Knowing how many people take each step—from clicking your ad to making a purchase—helps you understand whether your advertising money is working.
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Judging an Ad That's Already Run
Where people quit your funnel tells you what's broken in the ad.
An ad that gets impressions (times it's shown) but no clicks has a different problem than one that gets clicks but no sales. The stage of the drop-off names the fix.
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Advertising on a Real Budget
One platform, one budget: what a plumber should run.
Local service businesses do best on Google Local Service Ads; product and appointment-based businesses usually need a platform built for browsing and patience, not the one closest to the phone.
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Advertising on a Real Budget
A pre-spend checklist for whether you're ready to advertise at all.
Most small businesses that decide advertising doesn't work never had a fair test: the site wasn't converting, the follow-up was too slow, or they judged results after two weeks and 40 clicks. Check readiness first.