Click
A click is when someone taps or selects a link or button in an ad, usually to visit a website or landing page. Click-through rate, or CTR, measures how many people click on an ad divided by how many people see it, expressed as a percentage.
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AI in Advertising, Honestly
What grounding an AI judge actually buys you.
A grounded AI evaluation, meaning one checked against defined rules and your brand's own facts, is different from a generic one that just guesses confidently, and the research shows that gap is measurable, not cosmetic.
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Judging an Ad That's Already Run
Where people quit your funnel tells you what's broken in the ad.
An ad that gets impressions (times it's shown) but no clicks has a different problem than one that gets clicks but no sales. The stage of the drop-off names the fix.
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Advertising on a Real Budget
A pre-spend checklist for whether you're ready to advertise at all.
Most small businesses that decide advertising doesn't work never had a fair test: the site wasn't converting, the follow-up was too slow, or they judged results after two weeks and 40 clicks. Check readiness first.
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Judging an Ad That's Already Run
Which ad metrics actually tell you the creative worked.
Most post-campaign numbers grade your targeting and your budget, not your ad, meaning they tell you who saw it and what you paid, not whether the ad itself worked. Here's the short list that actually tells you if the ...
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Judging an Ad That's Already Run
What counts as a good click-through rate depends on who's asking.
A dentist and a real estate agent can run equally well-built ads and land 4 percentage points apart on click-through rate (the share of people who see an ad and click it), because the benchmark moves by industry, by y...