Salon
A salon is a personal care business offering services like haircuts, styling, nails, or aesthetics. Salon owners use advertising to build client relationships and fill appointment schedules, often finding success with approaches that emphasize the experience and results customers will receive.
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How Advertising Actually Works
Your ROI target should come from your margins, not an industry chart.
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Judging an Ad That's Already Run
An ad ran and flopped. Which part of it actually failed.
A bad result from an ad is not one problem. It is almost always one specific point where people stopped, and the numbers around that point tell you exactly where.
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Advertising on a Real Budget
The honest math on a $25-a-day Facebook budget.
A $25-a-day Facebook budget is a reasonable place to start, but the number on the dial is a target Meta aims for over a week, not a hard daily cap, so expect some days to run higher.
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Emotional vs. rational advertising appeals for services
Emotional ads win for restaurants, rational ads win for dentists.
Whether an emotional or a rational pitch works better isn't a matter of taste; research shows it depends on what kind of service you sell and how easily a customer can judge its quality before they buy.
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Local service
A local service is a business that serves customers in a specific geographic area, such as plumbing, landscaping, or home repair.
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Restaurant
A restaurant is a food service business that sells meals to customers dining in or taking food away.
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Meta ads
Meta Ads are paid advertisements you run on Facebook, Instagram, and other Meta platforms to reach potential customers.
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Ad research
Studies that test whether ads actually work the way their creators claim.
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Small business
A business owned and operated by a small number of people, typically spending limited budgets on advertising to reach local or…